Hello! I'm Ryan
Like your team, I share an unwavering passion for my work. As a marketing professional, my purpose revolves around assisting companies in boosting their product and service sales to reach their target customers effectively. My expertise lies in devising innovative digital and traditional marketing approaches that captivate, involve, and enchant consumers. My ultimate objective is to empower businesses of every scale to unlock their hidden potential and achieve remarkable success.
Ryan Farber
▶️ SENIOR MARKETING EXECUTIVE ▶️ Traditional & Digital Marketing | Branding | Visibility & Revenue Growth | Strategic Market Planning ▶️
“Disrupting The Status Quo To Build Brands That Gain Competitive Advantage”
Phone:
310.623.2002
Email:
EXPERIENCE
2022-2023
Vice President of Marketing
MLILY USA
Hired by President of the Americas to grow US YOY sales 50% for $100M global brand through digital and traditional marketing. Led ecommerce and marketing team of eight in the US and support team in China with $1.25M budget. Company reorganized in 2023 and marketing department was eliminated.
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Built three-pillar strategy for first-year rapid growth comprised of digital program, point-of-purchase suite for 250 partner vendors, and complete overhaul of content.
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Achieved +104% sales growth in first four months by leading marketing team in driving customer acquisition, retention, and brand awareness.
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Established successful point-of-purchase program and asset distribution system for over 250 retail locations across the US during first three months.
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Managed all partner vendors and negotiated contracts, including SEO, PPC, social media marketing, visual media, and PR.
2020-2022
Vice President of Marketing
NOVIS HEALTH
Recruited by CEO to build centralized marketing strategy for corporate brand and create individual strategies for franchisees throughout the US. Directed team in executing digital content creation, SEO, campaigns, reporting, and analytics insights. Built Martech stack and hired/managed outside vendors.
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Expanded qualified lead database to 2,500 in first six months by implementing content management and CRM system, HubSpot, and executing email marketing campaigns.
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Consolidated, standardized, and integrated social media platforms, including Facebook, Instagram, and LinkedIn, into the content management and CRM systems from 13 franchise locations in the first three weeks.
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Built content marketing plan for early, middle, and late buyer journey deliverables including podcasts, videos, tip sheets, webinars, fact sheets, and articles.
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Ensured marketing and advertising compliance, policies, and procedures. Managed vendor relationships, project outsourcing, copywriters, and internal graphic designers.
2017-2020
Director of Marketing, Americas, Asia, Europe
AICO (Amini Innovation Corporation)
Hired by Senior Vice President to revamp underperforming marketing department, generate leads, create marketing campaigns, provide new tools for sales force, and streamline current budget for upscale furniture designer and manufacturer. Travelled to major markets in the US. Doubled marketing team from five to 10 and managed ~$1.3M budget.
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Delivered $5M in YOY revenue growth by hiring and managing an ecommerce sales agency to integrate 2,000 products onto platforms such as Amazon, Wayfair, Overstock, and Macy's.
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Drove +400% increase in Facebook, Instagram, and YouTube followers and engagement by leveraging insights gained from demographic and segmentation study.
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Increased approval efficiency 60% by adopting emerging technology tools including Slack, Asana, and Dropbox.
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Saved $250K annually by modernizing production of visual assets and introducing new artistic style.
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Partnered with licensees (Kathy Ireland, Jane Seymour) to elevate visibility of 14 product lines, contributing significant revenue increase over three years.
2010-2017
Executive Director
WEST HOLLYWOOD DESIGN DISTRICT
Recruited to revitalize, increase membership, and drive brand awareness of West Hollywood District as a premier art, fashion, design, restaurant, and specialty retail destination. Reported to board and City of West Hollywood.
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Produced traditional and digital marketing programs that increased membership from 220 to 300+ businesses, improved business assessments by 113% and garnered +70% increase in media coverage.
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Innovated marketing initiatives that forged 30+ new cross-business partnerships creating new referrals and revenue streams.
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Produced special events and contests that attracted 5,000+ attendees garnering a 200% increase in leads and sales for participating businesses.
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Increased social media followers by 600% through engagement on Facebook, Instagram, and Twitter.
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Led development of new website and rebranding of district.
2002-2010
Director of Marketing
LASVEGASTICKETS.COM
Recruited by owner of agency that sold sporting event and entertainment tickets globally to build online marketing infrastructure to promote and grow visibility and sales. Worked between offices in Las Vegas and Los Angeles; established network of sales representatives.
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Propelled revenues from $8M to $20M.
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Created new revenue streams and exceeded forecasts by 110% for three consecutive years.
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Innovated new digital platform for viewing and selling tickets creating a new income stream by enabling sales representatives and hotel guests globally to purchase directly.
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Built and directed digital and social media strategy and program; wrote content, conducted keyword segmentation analyses, built audiences, and optimized SEO, SEM.
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Leveraged digital marketing to gain competitive advantage.
EDUCATION
MBA, Marketing
PEPPERDINE UNIVERSITY
Los Angeles, California
Bachelor's Degree
UC RIVERSIDE
Riverside, California
CORE COMPETENCIES
Brand Management & Strategy
Business Analytics
Cross-Functional Leadership
Go-To-Market Strategy
New Media & Digital Marketing
Customer Relationship Management
Marketing & Sales Management
Lead Generation
Multi-Channel Marketing
Resource Allocation
Emotional Intelligence
Spanish - Fluent
TESTIMONIALS
CHUCK REILLY
Executive Vice President, AICO
Ryan has lead a diverse team of designers, videographers, and photography teams with passion and an ability to motivate. Ryan has great organizational skills utilizing the latest technology to communicate and manage projects. Ryan has a keen understanding of brand development and has been closely involved with our celebrity branding. Ryan has very strong presentation skills and often made presentations to our sales team helping them to understand today's marketing environment. I was deeply saddened when the reality set in that the COVID 19 would force our company to make difficult cutbacks in order to survive. Ryan was part of a 75% furlough and 10% layoff that was a first for our company. It is said every crisis creates opportunity. In my mind, the opportunity is for the company that identifies Ryan Farber's talents and hires him. He will help your business and more importantly, he will motivate those around him with his knowledge, compassion, and personality.
JOSH WALTER
CEO & Co-Founder, Brand Jump
Ryan is one of those guys that you really want on your team. He's bright, has an infectious energy, and has a natural curiosity, which is an absolute must in a marketing role in an increasingly digital world. Our company was hired to help build the eCommerce business of AICO, and Ryan played a crucial part in supporting us with both Amazon and Wayfair, as it related to how AICO was presented on both platforms. I would recommend Ryan to any organization looking to increase its digital footprint.
BONNIE HORNER
VP of Marketing at Pyxl
Ryan is an exceptional Marketer! We have worked together on several projects, and I found him a highly skilled and dedicated professional. I had the pleasure of working with him to accelerate and grow company revenue, and his attention to ROI and overcoming challenges is inspiring. On top of that, he is a fantastic human being. I look forward to working with him again!
MAUREEN ROBERTS
VP of Client Experience at Pyxl
Ryan is a true leader with a keen eye for what matters in marketing and creative problem-solving skills. But even more importantly, he's an absolute pleasure to work with.
During our time working together, he was able to provide my team with thoughtful and actionable feedback. He was able to recognize trends in the industry quickly and even sourced new partners and ideas to battle the ever-changing e-commerce landscape. I watched him single-handedly triple e-commerce monthly sales... all with grace and kindness!